Garofalo, Schreiber & Storm Rebranding

When a named partner left the firm, Garofalo, Schreiber & Storm needed a complete rebranding. A new logo, letterhead, business card and website were needed.

Maintaining the firm's original colors in order to maintain the equity the original brand had built up, the letters are now interlocked to communicate that the new firm is united moving forward.

The new branding was carried out throughout the firm's new letterhead and business card.

The original website, which remained largely unchanged since the early 2000s, was redesigned to reflect the firm's new look as well. The new site is fully responsive, which is uncommon in GSS's specific law practice.

Chicago Housing Authority Waitlist Campaign

For the first time in its history, the CHA opened 3 separate housing waitlists. With that, an ambitious multi-platform campaign was developed to target as many potential residents as possible.

A series of ads was developed for CTA transit that reached nearly every corner of the city.

Website takeovers were developed that targeted different demographics and different radio stations.

Responsibilities on this project included layout, typography choice, color correction, and prepping for print and final proof approval.

Choose to Own Collateral

The Choose to Own Program is a program that allows participants to purchase home through the CHA.

A refresh of their materials was needed as their pieces had not been updated for a number of years. A brochure with the agency's new branding was designed to target the different demographics of the program.

Matching posters were hung from different offices in order to encourage enrollment in the program.

Responsibilities on this project included layout, typography choice, color correction, and prepping for print and final proof approval.

College of Lake County International Brochure

Recruiting wanted a piece that would help international students see the value in attending CLC. I decided to direct and use photography that would capture and communicate what they would actually see if they were a student at CLC.

This inside spread explains to prospective students the various services offered by the college for international students.

The second spread with other international student testimonials describes their experiences at the college.

Responsibilities on this project included layout, typography choice, color correction, and all aspects of printing process beginning with vendor bidding, prepping for print and final proof approval

College of Lake County Annual Report

With this annual report, the goal was to communicate the success of the students with the community. Real students and their success stories were featured.

High definition photos were taken of various points of interest within the county, to further tie the annual report and county together.


2011 NCMPR Gold Medallion of Excellence District III Winner / 2011 NCMPR Bronze Paragon Award Winner

Responsibilities on this project included layout, typography choice, color correction, and all aspects of printing process beginning with vendor bidding, prepping for print and final proof approval